Case study • Woli Fintech

Launching a new revenue stream with Woli Gift

A focused three-step gifting web application built from scratch for the Woli customer base.

FinTech • Web product2022 – 2025

The challenge

Woli needed a simple web experience that could turn gifting into a new product and revenue stream.

What was built

  • Built the application from scratch in React and Material UI.
  • Structured the product as a concise three-step gifting flow.
  • Integrated the experience with Woli's existing product ecosystem.

Outcome

  • Created a new revenue stream used by roughly 40% of Woli's active user base.

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